Northeast India Coverage

Television Advertising Across 7 States

Reach audiences across Assam, Arunachal Pradesh, Meghalaya, Nagaland, Manipur, Mizoram and Tripura through regional television channels and local language programming.

7
States Covered
31+
TV Channels
94+
Lakh Households
15+
Years Experience

State-Wise Coverage

Assam

Population: 3.6 Crore+
TV Households: 65 Lakh+
Capital: Dispur
Languages: Assamese, Bengali, Bodo, English

Largest television advertising market in Northeast India with strong urban and rural cable penetration.

Arunachal Pradesh

Population: 15 Lakh+
TV Households: 3 Lakh+
Capital: Itanagar
Languages: English

Strategic frontier market witnessing rapid infrastructure and connectivity growth.

Manipur

Population: 32 Lakh+
TV Households: 6 Lakh+
Capital: Imphal
Languages: Meitei, English

High regional television engagement with strong local language viewership.

Meghalaya

Population: 35 Lakh+
TV Households: 6 Lakh+
Capital: Shillong
Languages: Khasi, Garo, English

Strong regional audience base across Khasi and Garo speaking markets.

Mizoram

Population: 13 Lakh+
TV Households: 2 Lakh+
Capital: Aizawl
Languages: Mizo, English

Highly localized television market with strong community viewership.

Nagaland

Population: 22 Lakh+
TV Households: 4 Lakh+
Capital: Kohima
Languages: Nagamese, English

Nagamese-driven television audience with strong regional content preference.

Tripura

Population: 42 Lakh+
TV Households: 8 Lakh+
Capital: Agartala
Languages: Bengali, Kokborok, English

Growing television advertising market with strong Bengali and Kokborok audience reach.

Why Regional Television Works

Regional television remains one of the most trusted and effective media channels in Northeast India. Local language programming creates stronger audience engagement, higher recall and better campaign effectiveness compared to generic national media strategies.

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